Internet Sites Should Focus on One Product Line

I like to regularly highlight internet websites that are successful because they keep their business model simple and focus on one thing.

Today's example is http://www.blueskyscrubs.com/categories/Scrubs/Scrubs-for-Women/
which specializes in the narrowly targeted niche of nursing scrubs - including medical lab coats, nurse uniforms, and other accessories.

Because Blue Sky Scrubs keeps it simple and specialized, their website is clutter free, well organized, and easy to navigate.

Someone interested in scrubs can quickly find and buy what they are looking for, a lot easier than shopping at a website that sells general merchandise.

As a further advantage, having so many interlinked pages on the same subject will help to get them ranked as more relevant for their key search terms.

That s why specialized websites are a good business model.